Timing is Everything...
Sometimes the best ads make the most of timely events...
Sometimes the best ads make the most of timely events...
The fallout of the hijacked-by-orange-dresses Holland World Cup game makes for interesting reading. I'm all for some clever marketing stunts (but acknowledge carrying one out in South Africa is illegal, so maybe not-so-clever).
You know those days when it feels like you'd just like to stay in bed for the whole day? Well rejoice, your time has come!
Branding, image, identity... it's a little bit like dating. If you were off out to try and find your perfect match, you'd put on your best clothes, spruce yourself up, and make yourself look as good as you can – obviously. Similarly, you'd likely put on what suits you best – what you feel comfortable wearing, what outwardly says a little bit about who you are.
In a recent PPQ I was asked the above question. If you ever need an answer then feel free to use mine. I feel it is a balance between actual design reasoning and pretentiousness. I'll let you know if we got through...