To raise awareness amongst students of misconduct issues without being patronising.
Together with York University’s Misconduct Department we produced a campaign and information booklet. The campaign highlighted the issues surrounding misconduct, and how the University could help. The ‘K-ROY’ campaign (York backwards) played on the ‘big brother’ angle showing that ‘ K-ROY knows’ and sees all but also that ‘ KROY can help’.
An increase in the numbers of students using the misconduct office for information, advice and support.