To brand and promote the North East Sports Academy based at TyneMet College as a attractive proposition to students wishing to combine academic study with a top-quality development programme in the sport of their choice.
We needed to position NESA as a serious and high-level offering: It's not merely a kick-about on the playing field. To achieve this we created a simple sub-brand to fit in with existing college branding and based around the core strapline of "Work Hard / Play Hard" we commissioned a series of dynamic shots covering each of the sports offered by the academy – using real students from the college. This was applied to a range of printed literature and a dedicated NESA website.