To utilise the fabulous Monsterpreneur concept that we ran in 2008 that was hugely successful, develop the characters and build upon the campaign. From Anatomy of an Entrepreneur, to developing a Monsterpreneur poster, competition and film, we have ran some great campaigns to highlight our commitment and excitement in enterprise.
We re-engineered the monsters to engage them from the initial campaign that communicated the characteristics of entrepreneurs through wild and wacky monsters, to a story-board concept that brought the monsters to life, whilst retaining the focus in and around enterprise and ideas generation. We produced a small booklet, not dissimilar to Mr Men books, and sent them out to our lovely database of clients and friends. We also created the obligatory poster for people to dress their walls with our creations
The campaign has served to grow our reputation in the area of enterprise as well as demonstrate our creativity through own very own campaigns.